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Attracting Customers Through Banner Advertising
Banner ads are boxed in ads and are often seen at the top of a
Web page. These might be text that change in wording every few
seconds, ads for a specific site or product, free offers, or a
combination of eye-pleasing devices or phrases advertisers hope
will tempt Web surfers to click on the ad.
Banner ads will catch your prospect's eye quickly. They are
colorful and vary in dimension. This makes them something that
is not often missed. To create a good ad, place it where it will
be seen easily. This will definitely generate traffic to your
site.
At the same time, having a banner ad on your own site will mean
that you are paid for displaying it. This is good for your
business.
Charging for banner ads Banner ads can be charged by impression,
so each time your ad flashes up on the screen you are paid. With
a rotating banner, your ad might appear every third rotation or
impression. This will cost approximately $0.02 an impression.
Banner ads can be charged per "click through". Charges are only
levied when someone actually clicks on the ad. If you create a
truly attractive ad, people with click through.
Where to place your banner ads The best position for banner ads
are placed at the top of the most popular search engines. At the
same time, go with placing your ads positioned on sites with
topics similar or complementary to yours. This will reach your
target market fastest. At the same time have your ad placed on
the same page as any reference to your website.
Another good bet is to have your ad placed on a search engine
results page when particular keywords are selected. This will
also reach your target market.
Frame your banner ads Framed banner ads are more attractive.
They are more aesthetically pleasing to your prospect's eye.
When your prospect opens your framed ad on another site, they
are still contained within your site. You can also have the
banner ad open up a new browser window when it is clicked on to.
The good thing about this is that you do not lose your customers
altogether. Your visitors will revert back to your own site when
they close the second browser window.
Banner ads are creative, eye-catching, aesthetically appealing
and affordable. They give you many opportunities to bring across
your important message in record time, leaving your prospect
with an on-the-spot opportunity to make a decision. Many a deal
is closed thanks to banner advertising making them an ideal
revenue-generating tool.
About the author:
Matt Bacak became "#1 Best Selling Author" in just a few short
hours. Recent Entrepreneur Magazine's e-Biz radio show host is
turning Authors, Speakers, and Experts into Overnight Success
Stories. Discover The Secrets To Unleash The Powerful Promoter
In You! Sign up for Matt Bacak's Promoting Tips Ezine ($100
value) just visit his website at http://www.powerfulpromoter.com
or http://promotingtips.com
Written by: Matt Bacak
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